A Special Experience: Choosing a Beauty Specialty for Your Salon

As a prospective salon owner, it’s easy to think that picking a salon specialty is as easy as figuring out what brings in the most customers and revenue!

However, you can’t base this decision on the financial aspect alone. Your passion for a specialty plays a huge role in helping you determine whether you should adopt it.

Choosing a salon specialty based on your interests will ensure that you’re investing in something that won’t bore you to tears!

Choosing a Salon Specialty—the Details

A Note

Keep in mind that even if you specialize in one area, you’ll still have a long list of things to do; so it’s not going to be easy.

For instance, just the basics will take up a bulk of your budget, time and resources. Hiring hairstylists who have various specialties—specialists in hair cutting, updos and color treatments, hair care treatments—then buying or renting equipment, maintaining its upkeep and paying your employees’ salary.

And that’s just the start! In addition, you’ll need to take out a chunk of your budget for location rentals, taxes and maintenance, etc.

In short, even with a specialty salon, managing one is a huge responsibility, so you’ll need to be very careful with choosing a branch of beauty services.

Which Specialty Should You Go With?

Of course, along with being a passion project, your business will have to bring in money. As such, you’ll want to choose something that attracts your target market.

For example, if you’re in New York, you’ll find nail salons and hair salons galore on almost every street. However, what you won’t find are affordable spas or eyebrow and eyelash salons, at least not outside of central New York. Your goal is to be the answer to your potential customers’ needs.

Next, you’ll have to choose a specialty in that field. So if you choose to go with a spa business, you’ll want to either focus on massages or facials and mani-pedis. If you have the budget, going all out is no problem. 

If not, choosing just one service and giving it everything you’ve got will allow you to maintain a certain standard and quality of service. In the long run, that’ll help you retain customer loyalty.

Ready to choose?

Once you’ve chosen your specialty, contact a reliable, affordable furniture and salon equipment supplier immediately.

Companies such as Empire Salon Equipment offer quality equipment and furniture for barber shops and salons online to all in the United States. Contact them and get started on kitting out your salon today.

And remember, balance your choice. You want to be passionate about where your next paycheck comes from!

A Small Business Story—What Salon Owners Should Know about Buying Equipment

An artist is only as good as their tools.

That might explain why despite having the best staff on your payroll, you aren’t able to make a profit—your equipment just isn’t right.

Keep in mind; the salon industry is a very competitive field. With more than 1.2 million businesses (and counting) as your rivals, you need to make targeted investments that set your business apart from the countless other salons in the area.

If you want to bring customers to your doorstep, you have to show them through your services and ambiance that you’re willing to put in the effort to make sure their experience is a positive one! And equipment is a huge part of that.

Determining the Right Plan of Action

Making a List

Salon equipment comes in a range of functions, so you’ll need to narrow down and prioritize. Basic equipment such as washing stations, styling equipment, and others should be on top of the list.

If you offer specialized treatments such as tanning or nail care, start by finding an affordable source for your equipment. Never risk buying expensive equipment that doesn’t offer significant returns on investment.

Finding a Vendor

Amazon isn’t as dependable as we’d like it to be! Luckily, you’ll find plenty of salon furniture and equipment suppliers online. Companies such as Empire Salon Equipment offer a range of furniture and equipment online at competitive prices. Instead of buying from a shop, it’ll be more profitable if you buy your salon furniture from importers themselves.

Make Things Easy

While there is a range of fabrics and material available for salon furniture, you don’t want to end up spending more on maintenance than what is necessary. Typically, you’ll find a lot of high-quality vinyl furniture available, easy-to-use equipment and plenty of chrome fittings for that sleek, shiny edge. Choose furniture and equipment that requires less sanitation.

Maximize but Minimize

In other words, make good use of your salon space but don’t go overboard. While every square inch of your salon space is profitable, it’s not beneficial if you stuff every area of your retail space with stations, just so you can bring in the extra bucks. Aside from looking heavily crowded, it’ll just make you come off as a greedy business owner.

Conclusion

Handling a business in the beauty industry can be challenging.

But focusing on the basics and working your way up by giving clients and staff the right equipment to work with, will not only put you in their good graces, but will also show potential investors that you’re a reliable salon to work with.

And that support will help you move leaps and bounds ahead of your competitors!