An artist is only as good as their tools.
That might explain why despite having the best staff on your payroll, you aren’t able to make a profit—your equipment just isn’t right.
Keep in mind; the salon industry is a very competitive field. With more than 1.2 million businesses (and counting) as your rivals, you need to make targeted investments that set your business apart from the countless other salons in the area.
If you want to bring customers to your doorstep, you have to show them through your services and ambiance that you’re willing to put in the effort to make sure their experience is a positive one! And equipment is a huge part of that.
Determining the Right Plan of Action
Making a List
Salon equipment comes in a range of functions, so you’ll need to narrow down and prioritize. Basic equipment such as washing stations, styling equipment, and others should be on top of the list.
If you offer specialized treatments such as tanning or nail care, start by finding an affordable source for your equipment. Never risk buying expensive equipment that doesn’t offer significant returns on investment.
Finding a Vendor
Amazon isn’t as dependable as we’d like it to be! Luckily, you’ll find plenty of salon furniture and equipment suppliers online. Companies such as Empire Salon Equipment offer a range of furniture and equipment online at competitive prices. Instead of buying from a shop, it’ll be more profitable if you buy your salon furniture from importers themselves.
Make Things Easy
While there is a range of fabrics and material available for salon furniture, you don’t want to end up spending more on maintenance than what is necessary. Typically, you’ll find a lot of high-quality vinyl furniture available, easy-to-use equipment and plenty of chrome fittings for that sleek, shiny edge. Choose furniture and equipment that requires less sanitation.
Maximize but Minimize
In other words, make good use of your salon space but don’t go overboard. While every square inch of your salon space is profitable, it’s not beneficial if you stuff every area of your retail space with stations, just so you can bring in the extra bucks. Aside from looking heavily crowded, it’ll just make you come off as a greedy business owner.
Conclusion
Handling a business in the beauty industry can be challenging.
But focusing on the basics and working your way up by giving clients and staff the right equipment to work with, will not only put you in their good graces, but will also show potential investors that you’re a reliable salon to work with.
And that support will help you move leaps and bounds ahead of your competitors!
