For a business to grow and succeed in today’s fast-paced competitive market, Forbes says the importance of strategic planning and goal setting can’t be overstated.
Business owners need to step out of their comfort zones and take risks, otherwise, their brand will face a decline due to a lack of relevancy.
Beauty salons have done exceedingly well in the past 5 years, earning billions of dollars in profit. Statistics reveal that hair care salons are the largest segment of the US beauty industry, enjoying a 24% market share by revenue.
To earn higher profit margins, salon owners need to up their game and follow these simple business growth tips!
Spruce Up Salon Interiors
Give your customers a visual treat when they enter your salon! Decorate the place with tasteful art pieces and picture frames for a more welcoming vibe.
Paint the walls a light ivory or pastel color to open up the space and create a bright atmosphere. You can also arrange potted plants along the windowsill or let them hang from the ceiling to cleanse the indoor air.
Place comfortable chairs in the waiting area and hire a charming receptionist to talk to clients.
Customers will want to visit your salon more if the place is clean, tidy, and provides stellar services!
Make Sure Clients Can Book and Pay for Services Through Your Website
Designing a user-friendly website for your salon isn’t enough. You need to set up an online booking system to help busy mothers and working professionals on the move.
Not only will this help bring more clients, but it’ll also streamline the pre-booking and cancellation process.
You can also set up online payment options through credit cards, debit cards, and bank transfers for added customer convenience.
Charge More—Raise Your Prices
Don’t be afraid to raise your service charges to pay for overhead costs and earn higher profits. Customers will still visit your salon as long as the price hike is not too high and the service is consistently excellent.
Study the salon industry and keep in touch with your competitors. Don’t exceed your prices beyond what they charge; otherwise, you’ll lose loyal clients.
Amp Up Your Social Media Game And Get More Clients
With social media platforms like Facebook, Twitter, Instagram, and Snapchat gaining popularity, it’s crucial for salon owners to keep up with social media marketing.
As mentioned in Forbes magazine, be consistent with your social media content and target your niche audience for business growth.
Design social media campaigns, be active on popular social media forums, and engage with the audience to attract new customers.
Invest In Quality Equipment
As a salon business providing specialized services, make sure your equipment and tools are made using premium quality materials and last for a long time.
Not only is it tedious to keep replacing broken hair equipment and furniture, but it also makes a bad impression on clients if the styling chair breaks while they’re getting their hair fixed!
Besides salon chairs, shampoo sinks, hair dryer chairs, and miscellaneous clips, combs, and small portable tools should also be trendy, practical, sturdy, and long-lasting!
Looking For High-Quality Salon Equipment?
Empire Salon Equipment is a one-stop solution for quality equipments and accessories!
If you’re wondering how to spruce up your salon waiting area and looking to invest in sturdy and durable salon furniture, get in touch with the salon furniture suppliers.
Providing affordable salon furniture in NYC, the company has a wide collection of barber equipment, salon chairs, shampoo station, dryer chairs, salon carts, and trolleys online.
Contact them at 718-395-2030 and buy salon furniture online for at wholesale price!
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